Founded in 2004, Solidifi has become an industry leader by creating technology that drives efficiencies for lenders, enabling them to deliver a better customer experience.
“Our focus is on challenging the mindset of outdated mortgage services operating models. Similar to some of the consumer driven network companies like Lyft and Amazon, we use technology and a unique network engagement model to create a competitive marketplace for independent field professionals like appraisers, closing agents and abstractors,” says Loren L. Cooke, President at Solidifi.
Their unique approach has generated significant success for Solidifi. Today, they are the largest provider of residential real estate appraisals, and a top-five provider of title and closing services, to more than 60 of the country’s top 100 lenders.
“Lenders have given us an outsized share of their business because they trust that the appraisers we send to their customers’ homes will be good stewards of their reputation. They also know that these professionals can handle the exceptions and modifications that sometimes become necessary, making the process seamless for their customers,” adds Cooke.
Our focus is on challenging the mindset of outdated mortgage services operating models by creating technology that drives efficiencies for the lender and a better experience for the consumer
As more lenders seek to adopt technology that will create a sustainable competitive advantage, they are increasingly turning to partners like Solidifi for solutions to better manage crucial pieces of the mortgage lending transaction.
“Through our platform and network management model, we help lenders deliver simplicity and convenience to their customers throughout the mortgage process. We’re breaking the mold of traditional mortgage services operating models. Our team, expertise and approach are true differentiators in the industry,” states Cooke.